Affiliate link cloaking is one of those annoying things that you know you should do, but can always think of a hundred things more interesting, like check your Twitter feed or your favourite affiliate account balance. 🙂
With Google forever tightening its grip on the search results, it is becoming more and more important to make your site look as genuine and authoritative as possible. Having ugly affiliate links scattered all over the place may flag you as a potential spam candidate and jeopardize all your
automated link building efforts hard work.
I have used a number of free and paid affiliate link cloaking plugins but was unsatisfied with them. They either slowed the page load down too much by adding unwanted features, or they failed to pick up the redirects properly creating 404 responses.
Also it was unclear if they automatically added a “no follow” to the link, preventing unnecessary haemorrhaging of page juice.
Anyway, one of my favourite SEO bloggers and affiliate marketeers, Jacob King produced this pretty cool guide showing how to cloak affiliate links using just a single free plugin, “Redirection” that can be used for different types of redirects and a cheeky edit to the robots.txt file.
I have incorporated into one of my sites already and the whole process was quick and painless. Now I just have to do the others, this one included…