I don’t know about you but if I hear the word “content marketing” too many more times I may scream out loud.
My Twitter feed is full of it.
It seems to be one of those phrases that has become over-used since the last few Google updates made it harder to rank sites by cheating a little.
A quick look at Google Trends confirms this.
- Panda Feb 2011
- Penguin 1.0 April 2012
- Penguin 2.0 may 2013
Basically, it seems we have jumped back to the “Content is King” era just using the new web 2.0 version, “Content Marketing”.
It reminds me of the word “Collaboration”. Anyone working in large organisations will know what I am talking about.
Shouldn’t we already be working together – isn’t that we are paid to do?
We should have been writing good content all along as well.
I guess we need a special word for something to make the normal sound new and interesting.
Anyhow, rant over.
I just wanted to say that after being back on the front lines getting my hands dirty with Internet Marketing again, I’ve been searching for ways that still work to rank sites. During this time I have sifted through quite a lot of SEO advice on forums and blogs.
I have to say a lot of it was a load of yawnsville, lots of talk of guest posting, not building links, only building quality links, write linkable content, links are dead, SEO is dead, social media is the new back links, etc., etc.
While it may be valid, for now at least, most of this stuff is just so frigging dull, and time consuming. Especially if you have no real interest in the niche your money site is in.
Plus to do a lot of these things, like guest posting, you actually have to have something of interest to say that hasn’t been said before. Right?
Well, if i am going to write an original, killer post, it’s going straight on one of my sites, no one else’s. Those things are hard to write and for me the inspiration only comes around every once in a while.
Who’d have me as a guest anyway?!
The advice may stand true if you are building one site, turning it into a brand and putting all your energy into it. However, the truth is, for many of us, we are looking at multiple niches here and there and we just don’t have the resources to chuck all this into one site, especially when starting out.
You want to research a niche, get some low competition money terms to build content around, and then rank that baby.
And if I am completely honest, I want to trick and manipulate the last part a little, its in my nature.
Now don’t get me wrong, I love great content. I really do. I value people who take the time to inform, teach, share and give freely good information. On my personal blog I try to honestly evaluate products I use and buy. If its shit, I’ll say rather than get a cheap sale. However, thats my personal blog. Money sites are are little different.
Anyway, getting back to the post topic, after months of trawling looking for some answers, here are my top read SEO blogs for people who want to learn how to rank without being too dull.
If you are looking for SEO advice, whether it be white, black or grey, then these guys have it, loads of it.
- Backlinko – Brian Dean’s excellent blog which covers some advanced, mostly white hat link building tips… One of my favourites at the moment
- SEO Nick – Nick Eubank’s blog. Some great content on keyword research. It gets a bit heavy in places but most of it is easy to follow. Some useful tools as well.
- Mathew Woodward – First rate video tutorials. Great content on blog building, tools and spinning content. Slightly hard sell at times plus tiered link building videos looking a bit tired now.
- Jacob King – This guy is funny as hell, plus a little crazy which makes it even better. He’s done some great stuff on Scrapebox, tiered link building, and so on. Note that some techniques are now a little outdated.
- GodofSEO – Similar to Mathew but different. Young chap with his own take on SEO which makes for interesting reading.
- GodOverYou – His new blog. “Black hat” seo’er who knows his stuff. More insights than actionable content.
- MattsBackPack – Another Matt, another Brit. Some more interesting reading to be found here.
- DemonDemon – A site set up originally to sell Ultimate Demon, but has become an authority instead and has some great info tucked inside about tiered link building
I have no idea if any of the stuff they talk about still works as well as it did, but it sure sounds great. It involves lots of software, proxies, scraping, VPS, automation, VA’s, spinning, tiered link building, link pyramids, so on and so on.
The level of Google trickery that is involved is perfect to keep me happy for hours.
So I be employing these tactics in order to try and rank some sites these coming months and see if it works. I am still deciding what to sites to use as there will be a degree of risk involved due to my noobishness. I certainly wont be using anything of importance at this stage.
I have a few domains sitting around doing nothing so will use one or two of them. Hopefully there will be an interesting case study in there.
Oh, if you have any favourite blogs for SEO let me know and I’ll check them out.